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1 radio advertising
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2 radio advertising
Englisch-Deutsch Fachwörterbuch der Wirtschaft > radio advertising
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3 radio advertising
рекл. радиореклама, реклама на радио (рекламные объявления, транслируемые по радио)approximately 75% of radio advertising is purchased at the local level — примерно 75% всей радиорекламы покупается на местном уровне
See:Radio Advertising Bureau, American Television and Radio Commercials Festival, media advertising, television advertising, commercial 1), radio advertisement, radio commercial, radio copywriter, broadcast advertising, cume rating, Radio Advertising Bureau, spot radio* * ** * * -
4 radio advertising
s.publicidad en radio, publicidad por radio, publicidad radiada. -
5 radio advertising
publicité à la radio -
6 radio advertising
Большой англо-русский и русско-английский словарь > radio advertising
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7 radio advertising
1) Экономика: реклама по радио2) Реклама: реклама на радио3) Деловая лексика: радиореклама, реклама средствами радио -
8 radio advertising
<ad> ■ Rundfunkwerbung f ; Funkwerbung f ; Radiowerbung f -
9 radio advertising
• radiomainonta -
10 radio advertising
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11 radio advertising
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12 radio advertising
English-russian dctionary of contemporary Economics > radio advertising
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13 radio advertising
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14 Radio Advertising Bureau
орг.сокр. RAB рекл., амер. Бюро радиорекламы (разрабатывает программы, проводит исследования и другие мероприятия в целях повышения качества и эффективности радиорекламы)See:* * *Англо-русский экономический словарь > Radio Advertising Bureau
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15 Radio Advertising Bureau
Общая лексика: Бюро радиорекламыУниверсальный англо-русский словарь > Radio Advertising Bureau
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16 radio advertising expenditure
Реклама: расходы на радиорекламуУниверсальный англо-русский словарь > radio advertising expenditure
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17 radio advertising campaign
English-Russian combinatory dictionary > radio advertising campaign
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18 advertising
advertising оплаченное объявление advertising публикация объявлений advertising публикация рекламных объявлений advertising реклама advertising рекламирование advertising рекламное дело advertising рекламный advertising рекламный анонс advocacy advertising рекламно-пропагандистская кампания aggressive advertising активное рекламирование boards advertising щитовая реклама business-to-business advertising реклама для предпринимателей camouflaged advertising скрытая реклама cinema advertising кинореклама competitive advertising конкурентоспособная реклама consumer advertising потребительская реклама coop advertising совместная реклама производителя и оптового торговца cooperative advertising совместная реклама производителя и розничного торговца corporate advertising реклама, создающая имидж компании corporation advertising реклама корпорации deceptive advertising мошенническая реклама deceptive advertising реклама недоброкачественных товаров direct mail advertising прямая почтовая реклама direct mail advertising рассылка рекламы прямой почтой direct response advertising реклама, предполагающая прямой ответ адресата dishonest advertising нечестная реклама false advertising обманная реклама financial advertising финансовая реклама illuminated advertising световая реклама image advertising реклама образца industrial advertising промышленная реклама institutional advertising реклама для создания популярности организации international advertising международная реклама joint advertising совместная реклама launch advertising начинать рекламную кампанию lifestyle advertising реклама образа жизни mail-order advertising реклама посылочной торговли misleading advertising обманчивая реклама misleading advertising реклама, вводящая в заблуждение multimedia advertising реклама с использованием нескольких средств массовой информации multinational advertising многонациональная реклама outdoor advertising наружная реклама persuasive advertising убедительная реклама political advertising политическая реклама post-launch advertising реклама после выпуска продукции на рынок poster advertising реклама с помощью афиш и плакатов postmark advertising реклама на почтовом штемпеле prestige advertising реклама для поддержания престижа фирмы print advertising реклама в печатном издании public service advertising рекламное объявление в виде обращения к общественности radio advertising радиореклама reason-why advertising аргументированная реклама reminder advertising реклама-напоминание roof advertising реклама на крышах домов screen advertising реклама на щитах subliminal advertising реклама, действующая с помощью подпороговых раздражителей subliminal advertising реклама, действующая на подсознание testimonial advertising рекомендательная реклама tie-up advertising широкая реклама товаров trade advertising рекламное объявление в коммерческом издании transit advertising реклама на транспорте word-of-mouth advertising реклама, создаваемая потребителями word-of-mouth advertising устная реклама -
19 ♦ radio
♦ radio /ˈreɪdɪəʊ/A n. (pl. radios)1 [u] radio: to broadcast by radio, trasmettere per radio; I heard it on the radio, l'ho sentito alla radio4 radio; apparecchio radio: to turn off the radio, spegnere la radio; to turn on the radio, accendere la radioB a. attr.● radio advertising, pubblicità radiofonica □ radio aerial, antenna radio □ radio alarm, radiosveglia □ (aeron.) radio altimeter, radioaltimetro □ radio amateur, radioamatore □ radio and television, radiotelevisione; (agg. attr.) radiotelevisivo □ radio astronomer, radioastronomo □ radio astronomy, radioastronomia □ (aeron., naut.) radio beacon, radiofaro □ radio bearing, radiorilevamento □ radio broadcast, e deriv. ► radiobroadcast, e deriv. □ (comput.) radio button, pulsante di opzione □ radio cab, radiotaxi □ (autom.) radio car, radiomobile □ ( anche sport) radio commentary, radiocronaca □ radio commentator, radiocronista □ (naut., aeron.) radio compass, radiobussola □ radio control, radiocomando □ (aeron.) radio-controlled autopilot, radiopilota □ radio-controlled car, automobilina radiocomandata (o telecomandata) □ radio dating, datazione radiocarbonica □ radio engineer, radiotecnico □ radio engineering, radiotecnica □ radio frequency, radiofrequenza □ (mil.) radio fuse, radiospoletta □ (astron.) radio galaxy, radiogalassia □ radio-gramophone, radiogrammofono □ (fam.) radio ham, radioamatore □ radio interview, intervista radiofonica □ radio link (o linkup), collegamento radio □ radio listener, radioascoltatore □ (naut.) radio navigation, radionavigazione □ radio operator, radiotelegrafista; (mil.) radiofonista □ radio oscillator, radiooscillatore □ radio play, radiodramma; originale radiofonico □ (miss.) radio probe, radiosonda □ radio pulse, impulso a radiofrequenza □ radio range-finder, radiotelemetro □ radio range finding, radiotelemetria □ (aeron.) radio range track, radiosentiero □ radio receiver, radioricevitore □ radio reception, radioricezione □ radio recorder, radioregistratore □ radio relay, radioripetitore □ radio relay system, ponteradio □ radio repairer, radioriparatore □ radio repeater, radioripetitore □ radio set, apparecchio radio; radio □ radio signal, radiosegnale □ radio sounding, radiosondaggio ( dell'atmosfera, ecc.); (naut.) radioscandaglio □ (astron.) radio source, radiosorgente □ radio spectrograph, radiospettrografo □ (astron.) radio star, radiostella; radiosorgente discreta □ radio talk, conversazione radiofonica □ (astron.) radio telescope, radiotelescopio □ radio transmitter, radiotrasmettitore □ radio tube (o radio valve), valvola termoionica □ radio van, radiofurgone □ radio wave, onda radio; radioonda □ car radio, autoradio ( radio di bordo) □ on the radio, alla radio □ portable radio (o pocket radio), radiolina.(to) radio /ˈreɪdɪəʊ/A v. t.B v. i.● to radio for help, chiedere aiuto via radio. -
20 radio
1 noun(a) (apparatus) radio f;∎ to turn the radio on/off allumer/éteindre la radio(b) (system, industry, activity) radio f;∎ by radio par radio;∎ I heard it on the radio je l'ai entendu à la radio;∎ to be on the radio passer à la radio;∎ Radio Birmingham Radio Birmingham;(broadcast, play, programme) radiophonique; (contact, link, silence) radio (inv); (announcer, technician) à la radioenvoyer un message radio;∎ to radio for a doctor demander un médecin par radio;∎ she radioed for help/instructions elle demanda de l'aide/des instructions par radio►► Marketing radio advertising publicité f à la radio;radio alarm (clock) radio-réveil m;radio astronomer radioastronome mf;radio astronomy radioastronomie f;radio beacon radiobalise f;radio beam faisceau m hertzien;radio broadcast émission f de radio;radio button bouton m radio, bouton m d'option;radio car voiture f radio;radio cassette radiocassette f;radio communication contact m radio, liaison f radio, radiocommunications fpl;radio compass radiocompas m;radio control télécommande f (par) radio, radiocommande f;radio data system (for motorists) système m radio de transmission de données;radio engineer ingénieur m radio;radio frequency fréquence f radioélectrique, radiofréquence f;Astronomy radio galaxy radiogalaxie f;radio ham radioamateur m;radio journalism journalisme m de radio;radio listener auditeur(trice) m,f;radio microphone microphone m sans fil;radio navigation radionavigation f;radio officer radionavigant m;radio producer producteur(trice) m,f d'émissions de radio;radio receiver radiorécepteur m;Nautical radio room poste m radio de bord;radio satellite satellite m radio;radio source radiosource f;radio spectrum spectre m radio ou radioélectrique ou des fréquences radioélectriques;radio star radiosource f;radio station station f de radio;radio taxi radio-taxi m;radio telescope radiotélescope m;radio transmitter (poste m) émetteur m;radio vehicle véhicule m radio;radio waves ondes fpl hertziennesⓘ RADIO Les principales stations de radio de la BBC sont: Radio 1 (bulletins d'information, musique pop et rock); Radio 2 (variétés); Radio 3 (musique classique); Radio 4 (actualités, reportages, théâtre, programmes éducatifs); Radio 5 Live (sports, programmes éducatifs, musique pop et rock). La BBC comprend également trente-neuf stations locales. Il existe d'autre part plus de cent stations indépendantes.
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